The State of Application Strategy Report is F5’s #1 thought leadership piece published each year.
For the report’s 9th anniversary in 2023, the design team created a cleaner, more human-first illustration style and updated the color palette for the report. The video showcased the human-first approach of the report to drive traffic to the website.
My Role
I collaborated with the lead motion designer to create the hero video; he handled the typography and transitions, while I was responsible for all character and background animation. I then created all the motion assets for the subsequent social media campaign.