State of Application Strategy Report 2024

The State of Application Strategy Report is F5’s #1 thought leadership piece published each year.

Goals
The 2024 report happened to be the 10th anniversary, and the design team created a sleek new style that not only made for a striking report, but also tied in to the visual style used for in-person events.

My Role
I created the hero video for the report, as well as video content for F5’s social media channels to drive traffic to the report landing page.

Each section of the hero video was separated out to create a series of shorts for the social media campaign.

Social media videos highlighting more in-depth data from the report.