In 2019, LLX, Loyola Law School's Executive Education program, launched a new online class for negotiations. They approached Killer Visual Strategies (now Material) with the ask of creating a trailer for the course, as well as the course videos themselves.
The client wanted to convey to potential students the value and practical application of the course, which offers potentially life-changing insight. The overall tone needed to be inspirational, high-end, and exciting, without being overly dramatic.
My Role
I was the art director for this project, in addition to illustrating and animating some of the scenes in the trailer. The colors and design elements needed to complement and elevate the video footage of the trailer and courses, and ensure a cohesive cinematic experience.