The new incarnation of BIG-IP, one of F5's most important products, was officially launched at AppWorld 2024 when this video went live on the main stage.
Highlight key aspects of the product, which address pain points customers had with the previous version. The BIG-IP team also provided us with screen captures of the product to include. And finally, because this is a hero video and not a deep dive, the run time had to cap out at one minute.
My Role
I was the lead motion designer for this video. I collaborated closely with the video producer and script writer to ensure the script would fit the time limit.